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My Delicious January ’12: Customer data gets hacked, pushed, and priced



January 2012 in Media and Marketing:
Customer data looms good, bad, and ugly.

Here are the top five articles (my opinion, bookmarked with delicious) that drive a full month of discussion about online shopping, anti-piracy, privacy, and legislation to control the Internet. The summaries are my own, along with this custom tag-cloud newsprint that maps out the full discussion. You can also drill down to the final five tags with SlideShare (live 2/22/12).
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SOPA, PIPA votes to be delayed in House and Senate

By: Paul Kane, The Washington Post

Published: Posted at 11:16 AM ET, 01/20/2012

After a groundswell of public protest by ordinary users, social media pros, and leading digital platforms, Congress opted to decline review of the SOPA and PIPA legislation that would put sweeping anti-piracy measures into effect.

My Delicious Tags:

Anti-piracy  Congress  PIPA  privacy-policy  SOPA  Washington-Post

Google to Track Data Across Its Services –

By: Julia Angwin, The Wall Street Journal | Technology

Published: January 25, 2012, 3:34 P.M. ET

(Paid content) WSJ reports that Google will aggregate data of its user personal data across all platforms — whether the user is signed in or not, subscriber or not. New privacy policy takes effect March 1st. The goal is to provide a more fully customized browsing experience with targeted content.

My Delicious Tags:

data-tracking  enhancement  enhance  Google  privacy-policy  targeting  user-data

Zappos Says Customer Database Hacked

By: John Letzing, The Wall Street Journal | Technology

Published: January 17, 2012

Direct-to-consumer merchant Zappos suffered big blow with hacking of customer database. How does CEO Tony Hseih handle it?

My Delicious Tags:

crisis-management  customer-management  privacy  Zappos

Online Shoppers Are Rooting for the Little Guy –

By: Stephanie Clifford and Clair Cain Miller,

Published: January 15, 2012

Backlash against what the author describes as a “big-box” experience of super online retailers causes shopper to seek out and build loyalty with smaller retailers.

My Delicious Tags:  boutique  customer-experience  empowerment  entrepreneur  mom-and-pop  online-shopping

As Funding for Anti-Tobacco Ads Fell, So Did Quitting Rate | News – Advertising …

By: Matt Creamer,

Published: January 16, 2012

Compelling article about effectiveness of anti-smoking ads at both national and local level. Links advertising exposure to continuing declines overall, specific age groups in particular.

My Delicious Tags:  advertising  anti-smoking  campaign  consumer-behaviors  empowerment

What are your thoughts about privacy, anti-piracy and social media?

Log in and post your comments. Also share with friends using any of these featured tools.

Best, E.

P.S. Does the tag cloud color palette appeal to you? You can still vote on the final 2012 tag cloud palette — poll closes 3/01/2012

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