Activity through engagement, gamification, and consumers speaking up.
With a 2011 holiday season on the way, there was no retreat from hard business news and bookmarks on Delicious. This November, the news that caught my attention was all about blinking and thinking of enterprises, their customers, and thought leaders. In particular:
Companies were blinking in the face of strong customer dissatisfaction.
The FTC denied web access to e-commerce site selling fake brands.
A Harvard thought leader took long look at gamification and what it means for the current practice of social media.
Everywhere you see the impact of Web 2.0 — from news sites to e-commerce programs for small businesses. Here are the top five tags from my delicious stack.
By: ROBIN SIDEL, wsj.com
Published: Tuesday, November 1, 2011 As of 12:00 AM, New York
Excepting Bank of America, BAC (NYSE), wsj.com reports, banks have blinked over their decision to implement debit-card fees. It anything demonstrates the power of disruptive consumer empowerment, this does. A new day of customer engagement and management takes hold. How does this impact traditional measures like customer lifetime value and shareholder value?
Note: Several days, later Bank of America did cancel plans to implement debit-card fees.
This major thought leader ponders the imminent changes in store for social media with the adoption of gamification. That’s the practice of using gaming techniques to effect social or behavioral change in a common setting. How will social media engagement become more focused and vested? Is that a good thing?
By: Terry Frieden, DNN Justice Producer, CNN.com Published: updated 2:29 PM EST, Mon. November 28, 2011,
More than 100 e-commerce retailers will remember 11/28/11 as Big Bust Monday, not the Black Monday of frenzied online holiday shopping over which they schemed and plotted. The FTC shut down the domains of numerous e-commerce retailers for selling fake brand merchandise.
Do you apply gamification techniques to your marketing and or journalism practice? Is that a good thing to advance the practice or is it an all-fail technique to save marketing or journalism as you know it. Share your thoughts here, click, and comment.