Welcome to my feature frenzy: September on Delicious
It’s a feature frenzy on my Delicious
There’s hardly a social networking platform that hasn’t been refurbished and publicized this September. Facebook held its F8 conference while Google+ formally launched/opened through powerful word-of-mouth. Even delicious.com supplanted tag bundles with new stack storylines.
Here are my top five bookmarks for September 2011.
It’s hard to look and know which articles offer the right answers about new social media features and their implications. Here are some of the smartest for micro details and macro observations. For brand feature stories, visit me on delicious.
Let’s begin with the dissonance of gamification and equalization.
By: Anoop Sahgal, Senior Manager, Suite Marketing, Adobe Systems, exclusive cmo.com
Published: September 14, 2011
My Delicious Tags: gamification marketing engagement how-tos
Great how-to for implementing gamification into a branded customer relationship. Even more, the author describes the proper CMO attitude for approaching gamification. It is always a “tactic” and never a “strategy,” he exhorts.
Gamification represents a tactical method for engaging consumers and directing a branding experience. The level of participation can range from low to frenzied, but the marketer is always aware of and intent on achieving a goal. At the other end, Web 2.0 transparency and fluidity means there are no “clean” markets for testing new ideas or fully controlling an experience.
Now to Titantic battle of social media tech features: Google Plus or Facebook?
After a 90-day beta, Google+ is an open community except for one thing: business profiles. Here’s what’s underway to make the change and have users o0gling in new branded experiences.