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What is the price of marketing engagement?



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Frank Cooper III, SVP, Chief Consumer Engagement Officer for Pepsico Americas Consumer Beverages presented to 2010 IAB Annual Leadership Meeting. In this intervew with IAB’s Marla Aaron, he talks to the crossroads of consumers and marketers. Ever connection with consumers must add value to the conversation, relationship, and transaction. In watching the video, it becomes clear that from the consumer point of view, Mr. Cooper is talking empowerment. Engagement is simply the starting point. In fact, empowerment is the new engagement.

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