Inviting (“provoking” in social media) “Ellen DeGeneres Show” viewers to submit their recipe for the best cupcakes in America is what got it all started. So the funnel, it seems, for social media is always open and leads where it will. The end of one marketer’s funnel becomes the beginning of another’s funnel. In this case, just a major international intelligence enterprise. That’s one for the textbooks.
Can you beat this non-marketing success story?
Have you ever found that non-marketing has yielded marketing success for a personal or business venture? Log on to wordpress.com (if you’re not already a subscriber) and post your comments. Also be sure to bookmark and share with a friend.
Also click through to the breakout video, posted with vodpod.