Privacy and behavior tracking rank as the two topics that drive a year’s worth of media and marketing bookmarks.
- For consumers, attitudes appear to have shifted around the subject of privacy. Privacy equals empowerment. By opting in to a customized Web 2.0 experience, consumers get the micro-customized (i.e., de-cluttered) experience they seek, shared by peers sitting in the same pews and preaching their brand.
- For marketers and advertisers, this indicates an imperative to develop and implement guidelines for “opting in.”
Thanks to many great publications where you can find the full titles: Advertising Age, DM News, American Express Open Forum, nytimes.com, MarketingVox, MediaPost, TalentZoo.com, and wsj.com. Also a nod to the British Psychological Society for researching the difference between branding and bragging.
The top tag is Marketing. My featured bookmark looks into QR codes.
Published: October 25, 2010
Part billboard, totally response, new ad campaign engages viewers to respond with a QR code.
Tags: Marketing, engagement, media, qr_codes, smartphones, technology
by Mark Walsh
Published: December 29, 2010
AT&T connects with BazaarVoice to include Facebook ratings on main Website. This leading-edge empowerment tool helps consumers gain confidence in their product choices and wins loyalty for the brand long-term.
Tags: Social-media, consumer-reviews, engagement, enhancement, Facebook, MediaPost
BPS Research Digest (blog)
Published: January 13, 2010
Like good branding, bragging is an art. What distinguishes shameless self-promotion from engagement? New studies indicate it’s about popping the right content into the right context.
Tags: Branding, entrepreneurs, promotions
by Josh Catone
Published: June 17, 2010
Is there a conversion rate for business card exchange that leads to business? Experience says no. This author expresses woe to the printed business card.
Tags: Business, business-cards, virtual, marketing, lead-development
Nike, Fidelity Investment, and MillerCoors just some of the advertisers ready to greet first iPod users. Is this the next big platform publishers have been seeking?
Tags: Advertising, content, marketing, publishers, wsj.com
Published: March 18, 2010
Zappos.com built its brand through word-of-mouth and customer service. New ad campaign re-tells the story.
Tags: Engagement, advertising, customers, e-commerce
by Danny Flamberg
Published: September 27, 2010
Look for patterns, assign a value, and measure from there. Brand strategist weighs in on urgent need for advertising community to start assigning value to social media commodities, from sites to communities and more. Valuable opinion piece with tactical advice that any marketer can apply.
Tags: Tips, advertising, brands, measurement, social-media, social-networking
by PBS NewsHour
Aired on: December 27, 2010
Should the Government Control Who Tracks You Online (podcast) Great overview of blocking, tracking, and self regulation. It’s definitely worth a 10-minute listen. Immediately, you’re back in a classroom, looking at the web world on your screen. You’re thinking both as a consumer and a creator.
Tags: Web 2.0, donottrack, FTC, opa, PBS, privacy,
Published: November 17, 2010
Interesting findings from Publishers Clearing House (PCH) Pilot program. Consumers were informed about setting privacy and behavior-targeting preferences. They were empowered to set their own limits. By a significantly high margin, informed consumers in this pilot expressed contentment with behaviorally targeted ads. Is this unique to PCH customers or does it indicate a trend for all consumers?
Tags: Direct-marketing, behavior-targeting, consumer-privacy, marketing
by Marketing Vox
Published: September 27, 2010
By turning a pixel of data into a digital key code, Nielsen can provide online advertisers the RFM view they’ve been seeking. A new program offers “reach, frequency and Gross Rating Point (GRP) measures…”. The method maintains individual privacy while providing the quantifiable numbers advertisers seek.
Tags: Tools, advertising, measurement, Nielsen, online, RFM, rankings
Bonus Tag !
by Michael Learmonth
Published: March 11, 2010
“…2.5-minute “Oh Africa” is the first World Cup ad to make the viral chart.” Campaign for Pepsi goes viral at the 2010 World Cup while Coca-Cola stepped up to serve as “official” sponsor. The classic battle of the lead and competitive brands enters a new decade. Coke opts for classic marketing; Pepsi strikes at innovative strategy to do battle on Coca-Cola’s high-priced turf.
Tags: Strategy, Ad-Age, creativity, campaign, Pepsi, viral, World-Cup
Here are the aggregate Delicious tags from these top 10: Marketing, media, QR codes, smartphones, technology, Social-media, consumer-reviews, engagement, enhancement, Facebook, MediaPost, Branding, entrepreneurs, promotions, Business, business-cards, virtual, lead-development, Advertising, content, publishers, wsj.com, customers, e-commerce, Tips, measurement, social-networking, Web 2.0, Facebook, privacy, Direct-marketing, behavior-targeting, consumer-privacy, Tools, measurement, Nielsen, online, RFM, rankings, Strategy, Ad-Age, creativity, campaign, Pepsi, viral, World-Cup
Media and Marketing in 2011: Predictions
An old-school marketing colleague recently argued, “privacy isn’t a right.” Ouch! no wonder some arms of marketing still carry a bad reputation. Right or no, doing business with consumers and winning their loyalty is a privilege. That’s where I’ll be in 2011. So keep coming back for monthly bookmark reviews here.
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What tags would you recommend? Post your comments here. Let’s ring in a robust 2011!