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IAB Weighs in on Behavior Tracking – PBS

12/31/2010

Should the Government Control Who Tracks You Online (podcast)

podcast graphicGreat overview of blocking, tracking, and self regulation. It’s definitely worth a 10-minute listen. Listening puts you immediately in a classroom setting to listen and look at the Websites around you. It offers a bit of ethical dissonance as you think:

  • Do I want to block advertising completely from my own web experience or simply block how my colleagues track me.
  • Am I prepared to adjust my marketing initatives for the potential “Do Not Track” world.

Here’s the full read and video of the PBS NewsHour discussion from December 27, 2010

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