Dec 25 2007 Honesty seed pods Content © 2010 ImageSource All rights reserved.
Join me: eamcc
Presenting early March 2010 tags, opinions, and hard data on every aspect of interactive marketing — from email and traditional to advertising and digital.
- If you thrive on hard statistics, you won’t be disappointed. New reports appear to validate what we already hunch as marketers. Social media marketing does enrich the entire landscape of customer-managed relationships (that’s a relief!).
- As we use marketing techniques in personal social circles, the expectation of reply has greatly diminished reports one blogger. Direct response has acculturated daily living.
- Large business enterprises continue to codify social media marketing practices. While not everyone will follow, it does signal social media’s leap to center, nudging traditional models to “alternate” status.
Seven bookmarks from: DMA UK, NY Times, Slate, DM News, and Forrester Research.
Effect of Online Direct Marketing in Driving Web Traffic Revealed in Studies
Published: March 15, 2010
Summarizes ComScore’s How Online Advertising Works: Whither the Click in Europe? report. Based on consumer response, the benefits of online marketing are clear. As marketers, we’ve worked from this hunch for more than a decade. It’s good to have trusted third-party research to codify the knowledge.
Tags: direct marketing, online marketing, research
Tapping The Entire Online Peer Influence Pyramid
Augie Ray with Josh Bernoff, Christine Spivey Overby, Sean Corcoran, Emily Bowen, Angie Polanco
Published: February 26, 2010
Free synopsis of paid Forrester Report. Lists three levels of influence behaviors:
Tags: influence, peer, overview, consumer behaviors
How Word-of-Mouth Fuels E-mail Campaigns
Sam Decker, CMO, Bazaarvoice | DMNews
Published: March 09, 2010
Word-of-mouth, e-mail, social media. Marketers need to consider the combined impact and its potential for increasing ROI.
Tags: email marketing, word-of-mouth, measurement, ROI
MarketingProfs – When Best-Practices Aren’t: Break Email Marketing Rules and Still Win the Game
DJ Waldow | Marketing Profs
Published: March 9, 2010
Offers five “tips” you may know already, matched against rule breakers who succeed in spite of the email rule madness. Healthy reminder that interactive marketing is a social science.
Tags: email, marketing, tips, campaigns
The 11 Commandments of Corporate Tweeting
Bernhard Warner | The Big Money, Slate
Published: Friday, March 5, 2010 – 1:39 pm
If your company answers yes to the question of “should,” then these 11 guidelines will be useful.
Tags: Twitter, business, corporate, tips, guidelines
Bees in the City? New York May Let the Hives Come Out of Hiding
Mireya Navarro | New York Times
Published: March 14, 2010
Renegade honeybee keepers are getting the justice and opportunity they deserve. An enclave of beekeepers has formed above the ground. Good read for watching the rise of a new business community.
Tags: empowerment, entrepreneurs, b2b
It’s My Party, and You Have to Answer
Rand Richards Cooper, Op-Ed Contributor | New York Times
Published: March 14, 2010
Way back when, direct mail drew on social etiquette of invitation and response. Now, culture has turned a 180, as people use direct marketing in their personal social circles. The op-ed contributor is not pleased.
Tags: netiquette, engagement, culture
Please share your responses here to the list overall, or add suggestions for new content.You can also share the full page with colleagues or send individual links directly. Thanks!