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Marketing and Media Bookmarks: 3.17.10

03/17/2010
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Presenting early March 2010 tags, opinions, and hard data on every aspect of interactive marketing — from email and traditional to advertising and digital.

  • If you thrive on hard statistics, you won’t be disappointed. New reports appear to validate what we already hunch as marketers. Social media marketing does enrich the entire landscape of customer-managed relationships (that’s a relief!).
  • As we use marketing techniques in personal social circles, the expectation of reply has greatly diminished reports one blogger. Direct response  has acculturated daily living.
  • Large business enterprises continue to codify social media marketing practices. While not everyone will follow, it does signal social media’s leap to center, nudging traditional models to “alternate” status.

Seven bookmarks from: DMA UK,  NY Times, Slate, DM News, and Forrester Research.

Effect of Online Direct Marketing in Driving Web Traffic Revealed in Studies
DMA UK
Published: March 15, 2010

Summarizes ComScore’s How Online Advertising Works: Whither the Click in Europe? report. Based on consumer response, the benefits of online marketing are clear. As marketers, we’ve worked from this hunch for more than a decade. It’s good to have trusted third-party research to codify the knowledge.
Tags: direct marketing, online marketing, research
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Tapping The Entire Online Peer Influence Pyramid
Augie Ray
with Josh Bernoff, Christine Spivey Overby, Sean Corcoran, Emily Bowen, Angie Polanco
Published: February 26, 2010

Free synopsis of paid Forrester Report. Lists three levels of influence behaviors:
Tags: influence, peer, overview, consumer behaviors
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How Word-of-Mouth Fuels E-mail Campaigns
Sam Decker, CMO, Bazaarvoice | DMNews
Published: March 09, 2010

Word-of-mouth, e-mail, social media. Marketers need to consider the combined impact and its potential for increasing ROI.
Tags: email marketing, word-of-mouth,  measurement, ROI
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MarketingProfs – When Best-Practices Aren’t: Break Email Marketing Rules and Still Win the Game
DJ Waldow | Marketing Profs
Published: March 9, 2010

Offers five “tips” you may know already, matched against rule breakers who succeed in spite of the email rule madness. Healthy reminder that interactive marketing is a social science.
Tags:  email, marketing, tips, campaigns
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The 11 Commandments of Corporate Tweeting
Bernhard Warner
| The Big Money, Slate
Published: Friday, March 5, 2010 – 1:39 pm

If your company answers yes to the question of “should,” then these 11 guidelines will be useful.
Tags:  Twitter, business, corporate, tips, guidelines
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Bees in the City? New York May Let the Hives Come Out of Hiding
Mireya Navarro
| New York Times
Published: March 14, 2010

Renegade honeybee keepers are getting the justice and opportunity they deserve. An enclave of beekeepers has formed above the ground. Good read for watching the rise of a new business community.
Tags:  empowerment, entrepreneurs, b2b
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It’s My Party, and You Have to Answer
Rand Richards Cooper, Op-Ed Contributor | New York Times
Published: March 14, 2010

Way back when, direct mail drew on social etiquette of invitation and response. Now, culture has turned a 180, as people use direct marketing in their personal social circles.  The op-ed contributor is not pleased.
Tags: netiquette, engagement, culture
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Please share your responses here to the list overall, or add suggestions for new content.You can also share the full page with colleagues or send individual links directly. Thanks!

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