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Marketing & Media Bookmarks: Jan. 2010

01/26/2010

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How many times do we need to ask: are marketing and media reacting to economics or being reinvented?

Based on this week’s selection of posts, studies, and articles from industry blogs, trade publications, and researchers, there’s no single answer. My own microcosmic list of bookmarks does seem to indicate that:

  • New consumer attitudes are leading to new buying patterns.
  • Marketers continue to codify the practice of social media.
  • Brands small and large, old and new, are setting out with new game strategies.

So before you step into the glam world of social media, bring along a healthy dose of common sense. Keep your eye out for what your competitors, consumers, and media partners are doing.

Identify New Consumer Norms – Marketing Success Tips
Kim T. Gordon | Entrepreneur.com
Published: January 18, 2010

Every copywriter, creative, and marketer take note: New consumer attitudes are emerging from the depths of the recession.
Tags: behavior, consumer, research, study, recession
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MediaPost Publications Study: People Willingly Spend More for Green
Tanya Irwin | MediaPost News: Marketing Daily
Published: January 20, 2010, 3:57 PM

Study by Burst Media (Burlington, MA) shows 90% commitment to green living by consumers. That includes spending more.
Tags: consumer preferences, fmm, green marketing, research, spending
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Procter & Gamble to Test Online Store to Study Buying Habits
Anjali Cordeiro and Ellen Byron | The Wall Street Journal Digital Network | Tech
Published: January 15, 2010

The company that nearly invented branding enters the online arena to study consumer buying habits. No matter what the size of your company or its mission, consumers rule today.
Tags: cpg, E-commerce, online, P&G
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BPS Research Digest: How to brag
BPS Research Digest (blog) | British Psychological Society
Published: January 13, 2010

Like good branding, bragging is an art. What distinguishes shameless self-promotion from engagement? New studies indicate it’s about popping the right content into the right context.
Tags: branding, entrepreneurs, promotions
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The Social Media RFP: How to Get the Best Results
#social media | #socialmedia
Published: January 18, 2010, 4:32 PM

Overview of RFP process, including social media rfp templates. Served as intro to tweetchat on social media #sm.
Tags: business, fmm, proposals, rfp, social-media
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Seventh Generation Debuts First National Campaign
Tanya Irwin
| MediaPost News: Marketing Daily
Thursday, January 14, 2010, 7:31 PM

Socially responsible brand Seventh Generation®  comes of age this year and recently announced the launch of its first national advertising campaign.
Tags: advertising, fmm, green marketing, campaigns
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What’s the takeaway on marketing and media January 2010?

Perhaps most interesting, for me, is seeing the arrival of national advertising for eco-friendly Seventh Generation. This article posted in the same week as the publication of research that shows consumers dedication to going green. Even in a recession, it suggests, people are willing to spend more to keep green green.

Looking forward to your comments or any additional links on eco-friendly marketing trends.

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