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Marketing and media’s 01.04.10


[picapp align=”left” wrap=”true” link=”term=mail&iid=7208194″ src=”0/1/7/6/French_postal_service_2af9.jpg?adImageId=8795672&imageId=7208194″ width=”234″ height=”352″ /] Engraving from Le Journal de la Jeunesse (Paris, 1886). Content © 2008 Newscom All rights reserved. Posted with

Mass, frenzied communications has been around longer than we imagined based on this 19th C. illustration. Perhaps a flurry of  love letters, resumes, or catalog orders from the original fashionistas. logo

50+ clicks this week alone!

In any event, here are five media and marketing articles that caught my eye and captured a link for the week ending 01.01.10. Posted to Twitter throughout the week, each seems to focus on one or more of the aspects of 21st C. communications frenzy, i.e., diminished quality, as well as the importance of timed communications. How low will it (i.e., quality) go? How much will we pay for quality, personalized communications?

Tangled Passages – Times Topic Blog

Philip B. Corbet |
Published: December 29, 2009, 8:00am

Thank goodness for Philip Corbet. He captures our writing at its worst in order to demonstrate the essentials that drive quality communications. Here he weighs in about em dashes and commas. I have a handy eye-ball check to ensure that my em dashes are used properly. Placed in the middle of the sentence, look for an opening and closing dash. Placed at the end of the sentence, one dash is all you need.

Reminds me that punctuation serves as visual breath. A dash carries a bit of a gasp while the comma provides a short pause.

13 Tutorials to Help You Grow Your Blog Readership Next Year

Darren Rowse |
Published: December 29th, 2009 at 01:12 am

Always a fan for great “landing page” articles and even more for posts with helpful tips on getting things done. Many agree with me, apparently, as ProBlogger’s page has been retweeted over 400 times.

Today’s web 2.0 brand, particularly your own, should be a magnet and not a bully pulpit. The same for your blog and its posts. (Unless of course, your blog persona is rich with opinion.) Whatever your persona, content serves as a magnet to engage, hold and increase readers.

As I’m rounding out 12 months of blogging, I want to review one tutorial each month and apply. Hmm, will report back with on my experience and results.

The Customer Is Always Right

Daniel Lyons | NEWSWEEK
Published Dec 21, 2009, from the magazine issue dated Jan 4, 2010

Is it true? Was the founder of surprised by the success of Kindle? Apparently so according to Lyons in this refreshing interview with Jeff Bezos. Which always gets back to the wisdom of Marshal Field and customers and retailing. Whatever you think will fly, it’s the customer’s wallet that proves or disproves your wisdom.

Media Outlets Prepare to Charge for Content Online

Published: December 27, 2009

You have to admire Rupert Murdoch. He suggests monetizing search engines and collecting fees from search engines for the privilege of searching for content from his publications. Other media giants are not far behind. In turn, readers would pay a virtual penny or two to read the content. This represents the latest proposed model for monetizing online media as print goes away and the beautiful friendship with traditional advertisers diminishes still more.

Email Marketing: ‘When’ is Just as Important as ‘What’

Marketing Vox
Published: December 28, 2009

When it comes to your e-mail in-box, however, the tables have turned. Lag time between delivery and readership is growing reports MarketingVox, noting newly published findings from Pivotal Veracity [pdf]. As marketers, we need to consider this lag time in developing content that doesn’t stagnate while it takes longer for people to sort, open and read their e-mail each day. Getting louder with your pitch won’t solve the problem. Relevance and engagement seem to be the way out—or up to the top of the mail file.

Leaves me with a question:
If consumers are stepping up to be citizen journalists, publishers, and gatekeepers, what are we willing to give up and what are we willing to contribute? Is there a point-of-no-return where we will be pay more (i.e., time, money, etc., for content) only to find the quality and timeliness of the material to be of diminished intellectual quality? Efficiency and timeliness seems to rule for Kindle and e-mail. May be alright for some. I seem to be weighing in that efficiency without quality isn’t worth the trouble.

What are your thoughts? Are you anxious for more content of lower quality?

Hope you enjoyed this recap. For a real-time personal feed of articles like these, follow me on Twitter.



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