Starbucks VIA Long-Form Content – Yawn
The story the new sub-brand of Starbucks coffee doesn’t fit on the small screen of TV. Instead, Starbucks posts this long-form content to YouTube. Interesting demo of social media and relationship marketing. All the traditional parts are there — only where and when they can be most effective.
Offers an interesting demonstration of what Joseph Jaffe describes as Life after the 30-second spot (2005).
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