Remember the 20th Century. People looked with their eyes and absorbed with their brains? That was reading and writing.
Those days are gone. And whether you’re writing for the Web or simply penning a personal thank you, the influences are felt. The visual power of reading and writing has taken hold in our Web 2.0 world.
You can’t not ignore it. That’s step one. Word selections, format and premise need to take that into account. Consider brevity, authenticity and appearance. Here’s the backstory from Philip Greenspun.
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