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There’s no clutter in Social Media

08/14/2009

Here’s a world map of the Starbucks Social Media launch of its Real Food. Simply Delicious campaign.

Rather than cutting through the clutter, disintermediating, and any other “Enforcer” marketing tactic, this natural crowdsourced campaign loops the loyalty, awareness and enthusiasm of all.

Crowdsourced footprints yield greater loyalty

Crowdsourced footprints yield greater loyalty

For a close up view of each share hub — Mind, Customer, or Wallet — visit a complementary post Tracking the Footprints to Starbucks Free Pastry

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