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Consider “Scalable Intimacy”


Scalable Intimacy

Interesting piece found through a Twitter colleague. Troiano argues that “brand is a response.”  This, of course reminds me of the 2006 annual report of the Direct Marketing Association that lead with the confident assessment: “Every marketer is going ‘direct.'”

It’s a lot to think about and deserving of it’s own post.  So here, spend a few minutes assessing this new concept of  “scalable intimacy,”  the backstory and the urgency of the message.

Make your comments below. Share with friends. Will do a blog based on results.


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