Interesting piece found through a Twitter colleague. Troiano argues that “brand is a response.” This, of course reminds me of the 2006 annual report of the Direct Marketing Association that lead with the confident assessment: “Every marketer is going ‘direct.'”
It’s a lot to think about and deserving of it’s own post. So here, spend a few minutes assessing this new concept of “scalable intimacy,” the backstory and the urgency of the message.
Make your comments below. Share with friends. Will do a blog based on results.