How to bellwether
Bellwether is a verb, meaning to lead a flock. The flock hears the bell (see ram) and follows, even when they can’t quite see the leader. The ram did not wish to comment on the job description. For additional details, see www.dictionary.com
Otherwise, think of a clear, precise message that attracts a following and effects change by engaging people; enhancing a life, situation, or community; and empowers people to act and add value to their lives.