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How four brands blinked: my October Delicious bookmarks

11/03/2011

Quality Matters Most in Magazine and Newspaper iPad Apps | MediaWorks – Advertising Age

By: Nat Ives, AdAge®MEDIAWORKS

Published: October 27, 2011

My Delicious tags: epublishing AdAge apps tablet pdf apps newspaperapps magazineipadapps ipadapps enhancement

Review of inaugural State of the Apps report. Quality will serve a major filter of sustainability for publishers.


Apple’s Lower Prices Are All Part of the Plan

By: Nick Wingfield, NYTimes.com

Published: October 23, 2011

My Delicious tags: Apple Inc. NYTimes.com Price 4Ps enhancement

At long last, reports NYTimes.com, Apple, Inc. has taken entered the price competition arena. Now, knock-off versions of Apple’s elite tech collection are priced higher. It’s all part of a plan, the author reports. Are we seeing a new age in Apple marketing?


RadioShack’s Journey to Bring Back a Forgotten Customer | Special: ANA Annual Meeting – Ad…

By: Natalie Zmuda, AdAge.com

Published: October 23, 2011

My Delicious tags: RadioShack AdAge re-brand consumers Advertising engagement


MediaPost Publications Netflix May Have Lost 600,000 Customers 

By: MediaPost Online Media Daily

Published: Oct 21, 2011, 5:56 PM  

My Delicious tags: Netflix MediaPost customer-satisfaction loyalty engagement

Losing 600,000 of 24+ million customers may not seem like a lot, yet the brand damage could cost Netflix in deeper, longer ways. How will this affect future acquisition efforts?


Bonus!

Klout Giving Away 500 Free Windows Phones | News & Opinion | PCMag.com

By: David Murphy , PCMag.com

Published: October 23, 2011 03:31pm EST

My Delicious tags: klout_media pcmag.com sales-promotion influence enhancement

A new gift giveaway by Klout takes place shortly before the launch of Klout’s new influence measure. How will members respond to the promotion, how will it influence the launch. It will be interesting to see.

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