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5 business books top my summer reading list

07/08/2011

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5 books that will take you from the boardroom to the boardwalk and back again.

Dumser's has been a part of the history of the Ocean City Boardwalk since 1939 ~ Dolle's Candyland specializes in homemade salt water taffy Since 1910

© 2008, Robert Lz via flickr

According to my LinkedIn profile,  I’m an avid “want to read” reader. When I read a book, I read it well and deeply and return often.* Then there are books I absorb by association from business buds who also read deeply, etc.

Summer 2011 makes a great time for catching up on the way from the boardroom to the boardwalk and back again. Thanks to erudite Twitter friends for your suggestions. Hope to read at least one or two deeply and, well, skim the rest.

  1. Delivering Happiness: a Passion to Profits,Passion, and Purpose
    by Tony Hsieh, CEO Zappos (Business Plus, Hachette Book Group, 2010)

  2. Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
    by Paul Temporal and Martin Trott (Wiley, 2001)

  3. The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
    by Jennifer Aaker, and Andy Smith, Dan Ariely, Chip Heath, Carlye Adler (Jossey Bass, Wiley, 2010)

  4. SEND: Why People Email So Badly and How to Do It Better
    by David Shipley and Will Schwalbe (Vintage, Paperback, Aug. 24, 2010)

  5. Influence: The Psychology of Persuasion
    by Robert B. Cialdini (Collins Business Essentials, Paperback, Dec 26, 2006)

* The business authors who influence me most? Theodore Levitt, Bob Stone and Ron Jacobs, and Jim Kobs.

What’s your read on my reads?

If you have read any of the above, please add your comments about the principles and how you have/haven’t applied them. What books are in your Summer 2011 beach bag? Please post your comments with your WordPress, Facebook, or Twitter id. Also bookmark and share with a friend.

Now to the BIG question: How are you reading?

Photo © Robert Lz, via flickr. All rights reserved

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