June 2011: Customer experience smacks down the marketing news beat.
Customer experience runs through it all. Brands and marketers are paying close attention to monitoring rants, raves, and reviews. It’s so hot that linguists are even studying the language of Twitter and social media. M-commerce is here to stay. And yet, the power of print advertising lives on, given the bold move of IBM to celebrate its centennial with a 4-page print ad insert of 2,500 words. Let’s just say then, that the war of words and commerce worlds isn’t over yet.
Here are the top five articles for customer experience, Twitter, engagement, relationship marketing, and mobile apps.
by: Kunur Patel, AdAge Digital
Published: June 14, 2011
New social network opens a Pandora’s box of customer experience of package goods. Brands be there, be aware. How will brands monitor the conversation and use it to cultivate and optimize the experience of their customers. Empowerment appears to be the only way in and out.
Tagged on Delicious: customer-experience ratings Yelp social-networking brands empowerment
By: Maria Popova,Nieman Journalism Lab, Harvard University
Published: June 10, 2011
This head-spinning, thought-provoking piece on Twitter examines as either a speech pattern or written language. This deep read deserves undivided attention when planning a content strategy and the voice of your brand.
Tagged on Delicious: content writing blogging curating twitter engagement HBR
By: Alessandra Stanley, NYTimes.com
Published: May 25, 2011
Oprah’s legacy can be reviewed from all corners. Here, it’s worth noting as the ultimate example of engagement and community building in Television and beyond. While no one can copy Oprah, there’s certainly a model for authenticity, opensourcing, and empowerment for every brand and marketer.
Tagged on Delicious: journalism oprah_winfrey relationship-marketing engagement empowerment enhancement TV
By: Andrew Pavia, Advertising Age
Published: June 15, 2011
Monumental 4-page ad of over 2,500 words offers a lesson for every copywriter and marketer about engaging readers and customers word by word over time. Also demonstrates the staying power of a monumental brand and enterprise. Shows how the marketing may change, but the brand voice remains. Includes a downloadable pdf.
Tagged on Delicious: marketing advertising ibm anniversary print-ads branding
By: Mike Walsh, MediaPost
Published: June 20, 2011
Mobile app usage is up 91% in last year according to new report. Do marketers and enterprises need to be there simply to stay within the attention span of their community? Interesting trend needs careful consideration and prompt response.
Tagged on Delicious: mobile-apps marketing website behaviors trends MediaPost
What’s your read of my read?
Does print advertising have a place going forward? How does customer experience factor in. Are all media – including the Web doomed to be grandfathered by mobile apps? Post your comments here with your WordPress, Facebook, or Twitter account. Also consider bookmarking and sharing with a friend.