Quotebook: budgeting engagement

Compiled from leading publications, here’s my lastest snippet on the marketing metamorphosis.

Who's buzzing what?

It’s the difference between launching with many millions of dollars versus millions of fans.

— Chris Bruzzo, VP-Brand, Content & Online of Starbucks, in Starbucks Seeks to Stimulate Social Media Engagement (MarketingVox, 5.20.09)

You’re welcome to share with friends. A nod/referral/attribution as a secondary citation is also appropriate—and much appreciated. Click on the quotebook tab to soak up and sample the full collection.