Quotebook: budgeting engagement
Compiled from leading publications, here’s my lastest snippet on the marketing metamorphosis.
It’s the difference between launching with many millions of dollars versus millions of fans.
— Chris Bruzzo, VP-Brand, Content & Online of Starbucks, in Starbucks Seeks to Stimulate Social Media Engagement (MarketingVox, 5.20.09)
You’re welcome to share with friends. A nod/referral/attribution as a secondary citation is also appropriate—and much appreciated. Click on the quotebook tab to soak up and sample the full collection.